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GDPR

GDPR

Do you really know your customer preferences?

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about.  Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple.  Market to all of...

Is your sign up form compliant?

Is your sign up form compliant?

The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...

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