Billed as the answer to all your marketing problems, it’s a one-stop shop which will store all your data and allow you to drive your marketing activity from a single source. They’re well packaged, easy to understand and, as a result, popular with marketers and CEOs...
The last couple of years have seen a combination of factors come together to create the perfect storm for finding and retaining talent. In short, there's a marketing skills gap. A recent Marketing Week survey suggested that more than half of marketers are considering...
There was lots of speculation over the reasons why, most of it general and vague. Increased competition, plan price increases, the cost of living. But if you're really interested in keeping your customers, you need to look a lot deeper. You need to get right down to...
We stood by our clients and they stood by us, and together we’ve helped to bring businesses out of some of the worst trading conditions in memory. So when we heard that Apteco, provider of data analytics and marketing automation tools, had given us a Star Partner...
Data – and how you use it – is the key to commercial success, whether you’re running a corner shop or a multi-national conglomerate. And it’s never been more true than it is today, as companies everywhere begin the fightback to regain lost sales. That’s why we’ve been...
It’s in our DNA. So we set out to find out how companies across all industries are using their data. We called this project ‘Refocus’. We assessed dozens of companies on 6 key data essentials to find out who had found true Data Enlightenment. Who had access to all...
