There’s no doubt that times are tough in the travel industry. Across the globe, travel companies are doing everything they can to protect their businesses in the face of the COVID-19 crisis. At R-cubed, we have extensive experience of the travel industry and we know...
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Joined-up Marketing
Joined-up Marketing
Apteco Finalist Award
Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is...
Call Centres – The Forgotten Marketing Channel
Your business is too important to have conflicting messages being delivered through different channels, so you’ll already have made sure that your messages are consistent, are sent at the most appropriate time and that your customers aren’t overloaded with...
Enhancing the customer journey – Step 5 Reducing Dormancy
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Why you should spend less on Marketing
Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...
How to run an SCV pitch
Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...
Enhancing the customer journey – Step 4 Post-purchase
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
FastStats for beginners
Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles, demographics, products bought, basket value, frequency, online...
Don’t build a Single Customer View until you’ve read this article
A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you a complete picture. It powers everything...
All I want for Christmas…
Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...
Mapping your Customer Journey
It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value...
Ageas Insurance and R-cubed shortlisted for prestigious marketing award!
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Is your sign up form compliant?
The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...
Case Study – Ageas Insurance
Helping Ageas join up their marketing for better results. As one of the UK's leading insurers, Ageas operate in a tough marketplace where opportunities to talk to customers are limited. So they knew they needed to make every interaction count and improve the customer...
Joining up your online and offline marketing
Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...
Case Study – Lands’ End
Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.