Data is the fuel that powers modern marketing. As a result, we've formed 5 data marketing essentials that will guide you to create better customer experiences and drive more sales. In this blog post, we will share with you some of the key concepts and best practices...
Insurance providers are urged to review their data practices and ensure that data is coming from official, trusted sources as a new survey reveals that nearly half of data scientists surveyed have used untrustworthy, external data. Doorda, a data provider, found that...
Billed as the answer to all your marketing problems, it’s a one-stop shop which will store all your data and allow you to drive your marketing activity from a single source. They’re well packaged, easy to understand and, as a result, popular with marketers and CEOs...
Say the words “Sticky Back Plastic” and those old enough, like me, will remember the classic ‘Make your Own…’ projects on Blue Peter. Some were more ambitious than others (I’m thinking about the famous ‘Tracy Island’ for starters – look it up it’s on Youtube it’s...
The last couple of years have seen a combination of factors come together to create the perfect storm for finding and retaining talent. In short, there's a marketing skills gap. A recent Marketing Week survey suggested that more than half of marketers are considering...
Racing TV shows live horse racing from 62 of Britain and Ireland's best racecourses via its subscription channel, apps and online at racingtv.com. This is the second horse racing client for R-cubed, having welcomed The Jockey Club only a month ago. “It’s fantastic to...
You’ll already know that an SCV (Single Customer View) is how you bring together all your data together in one place so that you’re always operating from a complete and up-to-date view of your customers. But now there’s a lot of talk about CDPs (Customer Data...
With a heritage stretching back to 1750, The Jockey Club stages the greatest events in horse racing, including The Cheltenham Festival, The Cazoo Derby and, of course, the The Randox Grand National Festival. The Jockey Club are on an exciting journey and our...
We stood by our clients and they stood by us, and together we’ve helped to bring businesses out of some of the worst trading conditions in memory. So when we heard that Apteco, provider of data analytics and marketing automation tools, had given us a Star Partner...
It’s the very heart of your system and gives you access to your data and control over how it’s used. But not everyone knows how to build one properly or understands how important it is to have it built independently. That’s why we always say building a...
But it’s also the quickest way of getting a glaring error out there and once it’s out, it’s out. We always feel a pang of sympathy when we see an email where the send button has been hit too early. Such as this recent example from The Drum. Now, we like The...
Third party cookies are crumbling. By 2022, Google will stop supporting them altogether. So if your business is reliant on them - for a complete view of consumers and your marketing activity, across channel, device and over time, for example – you stand to lose a...
Data – and how you use it – is the key to commercial success, whether you’re running a corner shop or a multi-national conglomerate. And it’s never been more true than it is today, as companies everywhere begin the fightback to regain lost sales. That’s why we’ve been...
There’s no doubt that times are tough in the travel industry. Across the globe, travel companies are doing everything they can to protect their businesses in the face of the COVID-19 crisis. At R-cubed, we have extensive experience of the travel industry and we know...
Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is...
You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve probably got a segmentation model or two that helps you identify the customer groups to target for any given campaign. But it can be really...
We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world. At the heart of it sits Goodwood House, surrounded by 12,000 acres...
Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...
If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. With the ability to automate multi-channel, multi-wave and event driven campaigns, it allows you to get the right message, to the right person, at the right time, and on social...
Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good. We get a 10% response rate on average.” “Well they must be doing...
Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it? After all, it would be much easier if you could just...
Your business is too important to have conflicting messages being delivered through different channels, so you’ll already have made sure that your messages are consistent, are sent at the most appropriate time and that your customers aren’t overloaded with...
The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...
Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey,...
In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about. Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple. Market to all of...
Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...
Just like shopkeepers need to keep their window displays looking fresh and appealing, you need to do the same with your website. Good products and strong messages keep your customers and prospects coming back for more. But your website has one crucial advantage over...
You know who your high value customers are. They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on. Right? Wrong. Or more accurately – maybe. But...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...
Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles, demographics, products bought, basket value, frequency, online...
A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you a complete picture. It powers everything...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...
Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month. And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats....
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...
Christmas was looking grim for millions of children all across Europe today, as the full impact of GDPR on Father Christmas’s data processing operation came to light. A SpokesElf for Santa plc, the global gift distribution company, released a statement earlier this...
Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media...
Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep into our clients’ campaign...
Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself. With a plethora of providers, all promising the earth, it’s important to...
Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. Are you doing it correctly? While it’s been business as usual for most of us, one change which has been obvious is the increase in...
The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...
It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value...
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a Masters of Marketing Award. Attribution is in no way plain sailing for most companies and P&O are no different, so when they asked us if we could help them...
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going. The new creative test that lifts your response rates, or a killer multi-channel campaign that brings sales...
As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. “Is this goodbye?” “Can we still talk?” “Please don’t go.” But while it’s easy...
Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...
Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony, aboard the Silver Sturgeon boat on the River Thames. Here at R-cubed we love all things data and it was great to have a night out at the and at the same time hear all about the...
The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings. It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...
The news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May has both clients and agencies alike struggling to see how on earth they can independently measure the £Millions spent on digital advertising and attribute...
If you’re looking to add the latest marketing tools to your business, it’s not always easy to evaluate and compare the different software that is available. Here at R-cubed we think that the Apteco Marketing Suite (formally Apteco FastStats) is the best on the market...
Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common – the need to be in absolute control of your data. It’s impossible to be GDPR compliant...
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...
The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...