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Time to bake your own cookies

Time to bake your own cookies

Third party cookies are crumbling. By 2022, Google will stop supporting them altogether. So if your business is reliant on them - for a complete view of consumers and your marketing activity, across channel, device and over time, for example – you stand to lose a...

It’s time to do things differently

It’s time to do things differently

No matter what your industry, as the world starts to get back on its feet, it’s vital to make the most of every opportunity that comes your way.   And in many cases, we’re going to need to do things differently. Here are 5 lessons from the pandemic that we must...

Are you data enlightened?

Are you data enlightened?

Data – and how you use it – is the key to commercial success, whether you’re running a corner shop or a multi-national conglomerate. And it’s never been more true than it is today, as companies everywhere begin the fightback to regain lost sales. That’s why we’ve been...

Amazing things happen when you Refocus

Amazing things happen when you Refocus

It’s in our DNA. So we set out to find out how companies across all industries are using their data. We called this project ‘Refocus’. We assessed dozens of companies on 6 key data essentials to find out who had found true Data Enlightenment. Who had access to all...

2020 – a year in data

2020 – a year in data

A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time to shake off the gloom and look back...

The Battle For Your Customers Has Begun

The Battle For Your Customers Has Begun

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...

It’s time to Refocus.

It’s time to Refocus.

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...

Apteco Finalist Award

Apteco Finalist Award

Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is...

How well do you know your customers?

How well do you know your customers?

You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve probably got a segmentation model or two that helps you identify the customer groups to target for any given campaign. But it can be really...

Goodwood go full throttle with R-cubed!

Goodwood go full throttle with R-cubed!

We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world.  At the heart of it sits Goodwood House, surrounded by 12,000 acres...

4 Key Trends for 2020

4 Key Trends for 2020

If ever a year had the ring of the future about it, it’s this one. And assuming the movie world has been accurate in its depiction of the future, we have a lot to look forward to. Assassin cyborgs (Terminator: Dark Fate), boxing robots (Real Steel) and even...

Data in the 21st century

Data in the 21st century

Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...

The importance of control groups

The importance of control groups

Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good.  We get a 10% response rate on average.”  “Well they must be doing...

Is one-to-one marketing really necessary?

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it?  After all, it would be much easier if you could just...

Optimising your Marketing Budget

Optimising your Marketing Budget

With so many different channels, optimising your marketing budget is not only more important than ever but it’s also more complex than ever. It’s a regular topic of conversation with our clients. So we thought we would re-share our white paper “Multi-touch Marketing...

Sarah Storey joins R-cubed

Sarah Storey joins R-cubed

At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being able to attract smart, customer-oriented experts who truly know how to turn data into increased profits for our clients. So we’re particularly delighted to announce...

Once more unto the breach, dear friends…

Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...

5 tips for the advanced email marketer

5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...

AI – from Hollywood to Reality

AI – from Hollywood to Reality

Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey,...

Do you really know your customer preferences?

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about.  Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple.  Market to all of...

The Essentials of Email

The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...

Stop focusing on your high value customers

Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on.  Right? Wrong. Or more accurately – maybe.  But...

Enhancing the customer journey – Step 5 Dormancy

Enhancing the customer journey – Step 5 Dormancy

Have you mapped out your customer journey communications?  A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...

Why you should spend less on Marketing

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...

GDPR – one year on

GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...

How to run an SCV pitch

How to run an SCV pitch

Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...

FastStats for beginners

FastStats for beginners

Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles, demographics, products bought, basket value, frequency, online...

R-cubed awarded Apteco Premium Partner status!

R-cubed awarded Apteco Premium Partner status!

As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been...

Is the LNER Customer Journey just the ticket?

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...

Direct Mail – Dead and Buried?

Direct Mail – Dead and Buried?

Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month. And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats....

4 Key Trends for 2019

4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and vowing to do better over the next twelve months, are you planning to break new marketing ground in 2019? Maybe just make a few tweaks to a tried and trusted strategy? Or are you just going to...

5 Data Highlights of 2018

5 Data Highlights of 2018

We saw new regulations come into force, the adoption of artificial intelligence grew massively and huge names suffered massive data breaches. As we hurtle towards the end of the year, let’s take a look back at a few of the highlights. GDPR Never before have four...

All I want for Christmas…

All I want for Christmas…

Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...

Multi-touch Marketing Attribution

Multi-touch Marketing Attribution

Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media reports and...

Time to get rid of your customers

Time to get rid of your customers

Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep into our clients’ campaign...

The Perils and Pitfalls of ESP Migration

The Perils and Pitfalls of ESP Migration

Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself.  With a plethora of providers, all promising the earth, it’s important to...

How to Deliver the Complete Customer Experience

How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video below......

Does your GDPR Compliance need a Health Check?

Does your GDPR Compliance need a Health Check?

Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. Are you doing it correctly? While it’s been business as usual for most of us, one change which has been obvious is the increase in...

Artificial Intelligence

Artificial Intelligence

The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...

Mapping your Customer Journey

Mapping your Customer Journey

It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value...

Measuring brand advertising.

Measuring brand advertising.

Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going.  The new creative test that lifts your response rates, or a killer multi-channel campaign that brings sales...

GDPR – How do your customers feel about you now?

GDPR – How do your customers feel about you now?

As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. “Is this goodbye?” “Can we still talk?”  “Please don’t go.” But while it’s easy...

Personalise your website for every customer

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...

Is your sign up form compliant?

Is your sign up form compliant?

The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...

Costa and R-cubed shortlisted for Data IQ award

Costa and R-cubed shortlisted for Data IQ award

Coffee.  Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings.  It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...

Case Study – Destinology

Case Study – Destinology

How to build a Single Customer View in record time. Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai. But the lack of a SCV was holding back their potential. So they asked us to join their data...

Case Study – Ageas Insurance

Case Study – Ageas Insurance

Helping Ageas join up their marketing for better results. As one of the UK's leading insurers, Ageas operate in a tough marketplace where opportunities to talk to customers are limited. So they knew they needed to make every interaction count and improve the customer...

Case Study – Tenpin

Case Study – Tenpin

Increasing engagement through marketing automation. Ten were looking to grow their business through a greater focus on the customer. They asked us to dive into their data and and help drive a new customer strategy. Read the case study here.

Joining up your online and offline marketing

Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...

White Paper – Multi-Channel Attribution

White Paper – Multi-Channel Attribution

Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...

White Paper – Real-time Customer Intelligence

White Paper – Real-time Customer Intelligence

4 reasons why you need it. Targeted marketing is essential if you’re going to be effective. But it's not just about the right message to the right person. It's also about the right time - which means spotting opportunities and acting on them RIGHT NOW. Read our white...

Case Study – Virgin Atlantic

Case Study – Virgin Atlantic

Find out how Virgin Atlantic‘s real-time marketing increased ancillary sales by up to 30%. Sales of extras - such as extra luggage allowance or reserved seating - are an important revenue stream for airlines. So when Virgin Atlantic asked us how they could improve...

Case Study – P&O Ferries

Case Study – P&O Ferries

See how we helped maximise ROI with automated marketing for P&O Ferries. P&O Ferries needed to understand the incremental impact of all their marekting channels. Read our case study to find out what they learned. Read the case study here.

Case Study – Diageo

Case Study – Diageo

See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....

Case Study – Lands’ End

Case Study – Lands’ End

Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.

Case Study – Oxfam

Case Study – Oxfam

Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their...

Supercharge FastStats with Real-time

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...

You’re employing the wrong analysts

You’re employing the wrong analysts

When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...

Four steps to delighting customers

Four steps to delighting customers

The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...

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