The latest from R-cubed...


This is where you'll find links to our most recent blogs, articles and thoughts on the latest developments in the world of data marketing.

Multi--channel attribution

Is Google about to put an end to Independent Attribution?

In short – the answer is … No, Independent Attribution can still be achieved. However, the news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May…

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Joined up marketing less is more

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less? Well, not spend less exactly, but certainly spend…

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Apteco FastStats screenshot

7 reasons why Apteco Marketing Suite will improve your marketing

If you're looking to add the latest marketing tools to your business, it's not always easy to evaluate and compare the different software that is available. Here at R-cubed we think that the Apteco…

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Joined-up Marketing Social Media

Joining up your online and offline marketing

Joined up marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just…

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Single Customer View GDPR Illustration

How a Single Customer View can make GDPR compliance plain sailing

The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common - the need to be in…

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Virgin Atlantic real-time personalisation example

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door.…

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Image of a laptop running Apteco PeopleStage

Automate Facebook and Twitter comm using PeopleStage

If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is.  With the ability to automate multi-channel, multi-wave and event driven campaigns, it allows you to get the…

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Image of Customer Segmentation

Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy the most and help you make your sales targets.  So they’re the ones you should spend your hard fought…

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