The latest from R-cubed...


This is where you'll find links to our most recent blogs, articles and thoughts on the latest developments in the world of data marketing.

Website Personalisation Virgin Atlantic

Have you discovered your website’s hidden potential?

You already know that your website is your shop window to the world. Just like shopkeepers need to…

Read More


Image of Customer Segmentation

Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy…

Read More


Customer Journey Article Step 5 - Dormancy and Retention

Enhancing the Customer Journey
– One Step at a Time

STEP 5 – Dormancy and Retention

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

Read More


Spend less on marketing - joined up marketing image

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why…

Read More


GDPR one year on stamp image

GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and…

Read More


Single Customer View Pitch image

How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how to go about building…

Read More


Customer Journey Article Image

Enhancing the Customer Journey
– One Step at a Time

STEP 4 – The Post-Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

Read More


FastStats for beginners article image

FastStats for beginners

Quick, powerful customer insight for better marketing Today’s marketing is all about understanding…

Read More


Single Customer View - Where to Start

Don’t build a Single Customer View…

…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re…

Read More


Customer Journey Article 3 image

Enhancing the Customer Journey
– One Step at a Time

STEP 3 – The Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

Read More


Apteco Premium Partner R-cubed article image

R-cubed awarded Apteco Premium Partner status!

As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded…

Read More


Customer Journey Article 2 image

Enhancing the Customer Journey
– One Step at a Time

STEP 2 – Planning and Consideration

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

Read More


Customer Journey LNER article image

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys.  We’ve helped dozens…

Read More


Direct mail article image

Direct Mail – Dead and Buried?

Direct mail used to dominate direct marketing.  Companies such as Capital One and Reader’s Digest…

Read More


Customer Journey Article Image

Enhancing the Customer Journey
– One Step at a Time

STEP 1 – AWARENESS

Have you mapped out your customer journey communications?  A well-thought-out customer journey can…

Read More


2019 trends article image

4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and vowing to do better…

Read More


Control groups article image

The Importance of Control Groups

– It’s time to take control

Given that we’re in the business of improving our clients’ marketing performance, it's essential to…

Read More


Data highlights 2018 article image

5 Data Highlights of 2018

2018 was a big year in the world of data.   We saw new regulations come into force, the adoption of…

Read More


All I want for Christmas

All I want for Christmas…

For many years, we’ve been helping our clients to maximise the returns from their customer…

Read More


R-cubed Christmas article image

GDPR leads to ‘disappointment for millions’ in 2018’s festive season

Millions miss out on presents as opt in rates for Santa plc plummet   Christmas was looking…

Read More


Attrifusion-attribution-banner

Multi-touch Marketing Attribution – Are you getting it right?

Knowing what media activity works - and what doesn't - is the beginning, the middle and the end of…

Read More


customer-segmentation-image

Time to get rid of your customers

Customers, eh?  Who needs them?  Well, you do, obviously.  But the truth is that not all customers…

Read More


The Perils and Pitfalls of ESP Migration

Thinking of changing your Email Service Provider? Good marketers will always be looking to improve…

Read More


Engagement Hub Banner Image

How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub.  Harnessing the data – both online…

Read More


GDPR Health Check Image

Does your GDPR Compliance need a Health Check?

Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May…

Read More


Artificial Intelligence marketing robot

A.I. Man versus machine?

The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial…

Read More


travel customer journey image

Mapping your Customer Journey

Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped…

Read More


masters awards P&O Ferries

P&O and R-cubed shortlisted for Masters of Marketing Award!

We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a…

Read More


masters awards Ageas

Ageas Insurance and R-cubed shortlisted for prestigious marketing award!

We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been…

Read More


measuring brand advertising image

Measuring brand advertising. Are YOU doing it correctly?

Measuring brand advertising Marketing can be complex.  And it can certainly be expensive. But we do…

Read More


Email Marketing Tips image

5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the…

Read More


email essentials article image

The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an…

Read More


GDPR how do your customers feel about you now

GDPR – How do your customers feel about you now?

“Is this goodbye?” “Can we still talk?”  “Please don’t go.” As a consumer, you can’t have failed…

Read More


Personalise your website for every customer image

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it…

Read More


Data IQ Awards image

We are sailing – R-cubed’s night out at the Data IQ Awards.

Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony last night,…

Read More


Is your sign up form compliant image

Is your sign up form compliant?

The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article…

Read More


Analysis Data IQ Awards Slogo

Costa and R-cubed shortlisted for Data IQ award

Coffee.  Analysis.  What do they both have in common? The answer is that they both get us out of…

Read More


Google Attribution image

Is Google about to put an end to Independent Attribution?

In short – the answer is … No, Independent Attribution can still be achieved. However, the news…

Read More


Destinology single customer view

Case Study – Destinology

Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case…

Read More


Rias joined up marketing case study image

Case Study – Rias Insurance

See how RIAS  joined up marketing increased their abandoned quote recovery with our help. Read the…

Read More


Tenpin marketing automation case study image

Case Study – Tenpin

Our Tenpin Marketing Automation increased both booking rates and engagement by nearly 40%! See how…

Read More


Apteco FastStats screenshot

7 reasons why Apteco Marketing Suite will improve your marketing

If you're looking to add the latest marketing tools to your business, it's not always easy to…

Read More


joining up online and offline marketing image

Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything…

Read More


GDPR compliant single customer view image

How a Single Customer View can make GDPR compliance plain sailing

The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they…

Read More


Apteco PeopleStage social automation image

Automate Facebook and Twitter communications using PeopleStage

If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. …

Read More


Multi-channel attribution white paper image

White Paper – Multi-Channel Attribution

Why your Multi-Channel Attribution could be flawed. Read the white paper here.

Read More


Real-time marketing white paper

White Paper – Real-time Customer Intelligence

4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.

Read More


Virgin Atlantic's real-time marketing image

Case Study – Virgin Atlantic

Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases…

Read More


Automated marketing for P&O Ferries image

Case Study – P&O Ferries

See how we helped maximise ROI with automated marketing for P&O Ferries. Read the case study…

Read More


Diageo case study blog logo

Case Study – Diageo

See how Web interactions rocketed, social media engagement rose by 60% and email responses topped…

Read More


Lands' End case study blog logo

Case Study – Lands End

Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.

Read More


Oxfam case study blog logo

Case Study – Oxfam

Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.

Read More


Image of Ageas real-time marketing webinar

Recorded Webinar – Ageas Insurance – Real-time Personalisation using FastStats

Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance…

Read More


Real-time marketing with Apteco FastStats

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more…

Read More


Analyst working

These aren’t the analysts you are looking for…

When someone says ‘we do analysis’ you should immediately start looking for the hidden camera,…

Read More


Real-time marketing customer

Four steps to delight customers in real time

The marketer’s dream of getting the right message to the right person at the right time is now not…

Read More


Subscribe for the latest news direct to your inbox

The information you have provided in this form will allow R-cubed to occasionally contact you via email about any related products and services, such as new white papers, resources and relevant content from across our blog. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.