News

Latest News from R-cubed

Latest News from
R-cubed

Categories

2020 – a year in data

2020 – a year in data

Well, here we are.  The end of 2020.  A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time...

The Battle For Your Customers Has Begun

The Battle For Your Customers Has Begun

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...

It’s time to Refocus.

It’s time to Refocus.

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...

Apteco Finalist Award

Apteco Finalist Award

Selling without selling Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure...

How well do you know your customers?

How well do you know your customers?

How well do you know your customers? Knowing and understanding your customers is critical if you’re going to produce effective marketing. You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve...

Goodwood go full throttle with R-cubed!

Goodwood go full throttle with R-cubed!

We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world.  At the heart of it sits Goodwood House, surrounded by 12,000 acres...

4 Key Trends for 2020

4 Key Trends for 2020

Well, here we are at last.  2020. If ever a year had the ring of the future about it, it’s this one.  And assuming the movie world has been accurate in its depiction of the future, we have a lot to look forward to. Assassin cyborgs (Terminator: Dark Fate), boxing...

Data in the 21st century – the story so far

Data in the 21st century – the story so far

Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...

The importance of control groups

The importance of control groups

Given that we’re in the business of improving our clients’ marketing performance, it's essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good.  We get a 10% response rate on average.”  “Well they must be doing...

Is one-to-one marketing really necessary?

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing.  Right message, right person, right time.  The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it?  After all, it would be much easier if you could just...

Call Centres – The Forgotten Marketing Channel

Call Centres – The Forgotten Marketing Channel

Every marketer knows the importance of delivering a joined up marketing strategy. Your business is too important to have conflicting messages being delivered through different channels, so you’ll already have made sure that your messages are consistent, are sent at...

Sarah Storey joins R-cubed

Sarah Storey joins R-cubed

At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being able to attract smart, customer-oriented experts who truly know how to turn data into increased profits for our clients. So we’re particularly delighted to announce...

Once more unto the breach, dear friends…

Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...

5 tips for the advanced email marketer

5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...

AI – from Hollywood to Reality

AI – from Hollywood to Reality

Artificial Intelligence is one of the biggest growth areas in business and marketing at the moment.  Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses...

Do you really know your customer preferences?

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about.  Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple.  Market to all of...

The Essentials of Email

The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...

Stop focusing on your high value customers

Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on.  Right? Wrong. Or more accurately – maybe.  But...

Why you should spend less on Marketing

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...

GDPR – one year on

GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...

How to run an SCV pitch

How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management.  We’re pleased to bring you her second article,...

FastStats for beginners

FastStats for beginners

Quick, powerful customer insight for better marketing Today’s marketing is all about understanding your customer.  And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles,...

Don’t build a Single Customer View…

Don’t build a Single Customer View…

…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing.  It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you...

R-cubed awarded Apteco Premium Partner status!

R-cubed awarded Apteco Premium Partner status!

As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been...

Is the LNER Customer Journey just the ticket?

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys.  We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...

Direct Mail – Dead and Buried?

Direct Mail – Dead and Buried?

Direct mail used to dominate direct marketing.  Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month.  And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats....

4 Key Trends for 2019

4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and vowing to do better over the next twelve months, are you planning to break new marketing ground in 2019?  Maybe just make a few tweaks to a tried and trusted strategy?  Or are you just going...

5 Data Highlights of 2018

5 Data Highlights of 2018

2018 was a big year in the world of data.   We saw new regulations come into force, the adoption of artificial intelligence grew massively and huge names suffered massive data breaches. As we hurtle towards the end of the year, let’s take a look back at a few of the...

All I want for Christmas…

All I want for Christmas…

For many years, we’ve been helping our clients to maximise the returns from their customer marketing. Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great...

Time to get rid of your customers

Time to get rid of your customers

Customers, eh?  Who needs them?  Well, you do, obviously.  But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep...

The Perils and Pitfalls of ESP Migration

The Perils and Pitfalls of ESP Migration

Thinking of changing your Email Service Provider? Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself.  With a plethora of...

How to Deliver the Complete Customer Experience

How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub.  Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video...

Does your GDPR Compliance need a Health Check?

Does your GDPR Compliance need a Health Check?

Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. While it’s been business as usual for most of us, one change which has been obvious is the increase in...

A.I. Man versus machine?

A.I. Man versus machine?

The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...

Mapping your Customer Journey

Mapping your Customer Journey

Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability.  And nowhere is that more true than in the travel industry, where income is...

GDPR – How do your customers feel about you now?

GDPR – How do your customers feel about you now?

“Is this goodbye?” “Can we still talk?”  “Please don’t go.” As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. But while it’s easy...

Personalise your website for every customer

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...

Is your sign up form compliant?

Is your sign up form compliant?

The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will fundamentally change...

Joining up your online and offline marketing

Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...

Supercharge FastStats with Real-time

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...

Four steps to delight customers in real time

Four steps to delight customers in real time

The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...

Articles

Case Studies

Guides

Video

Webinars

White Papers