Well, here we are. The end of 2020. A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time...
As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...
As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...
Do you have the antidote? There’s no doubt that times are tough in the travel industry. Across the globe, travel companies are doing everything they can to protect their businesses in the face of the COVID-19 crisis. At R-cubed, we have extensive experience of the...
Selling without selling Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure...
How well do you know your customers? Knowing and understanding your customers is critical if you’re going to produce effective marketing. You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve...
We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world. At the heart of it sits Goodwood House, surrounded by 12,000 acres...
Well, here we are at last. 2020. If ever a year had the ring of the future about it, it’s this one. And assuming the movie world has been accurate in its depiction of the future, we have a lot to look forward to. Assassin cyborgs (Terminator: Dark Fate), boxing...
Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...
If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. With the ability to automate multi-channel, multi-wave and event driven campaigns, it allows you to get the right message, to the right person, at the right time, and on social...
Given that we’re in the business of improving our clients’ marketing performance, it's essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good. We get a 10% response rate on average.” “Well they must be doing...
Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it? After all, it would be much easier if you could just...
With so many different channels, optimising your marketing budget is not only more important than ever but it’s also more complex than ever. It’s a regular topic of conversation with our clients. So we thought we would re-share our white paper “Multi-touch Marketing...
Every marketer knows the importance of delivering a joined up marketing strategy. Your business is too important to have conflicting messages being delivered through different channels, so you’ll already have made sure that your messages are consistent, are sent at...
At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being able to attract smart, customer-oriented experts who truly know how to turn data into increased profits for our clients. So we’re particularly delighted to announce...
PREDICTING THE FUTURE We know a thing or two about data. Our team is full of analysts, mathematicians, coders, developers and other geeks who love to get their hands on data and squeeze every last ounce of understanding and value out of it. We’re particularly happy...
The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...
Artificial Intelligence is one of the biggest growth areas in business and marketing at the moment. Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses...
In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about. Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple. Market to all of...
Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...
You already know that your website is your shop window to the world. Just like shopkeepers need to keep their window displays looking fresh and appealing, you need to do the same with your website. Good products and strong messages keep your customers and prospects...
You know who your high value customers are. They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on. Right? Wrong. Or more accurately – maybe. But...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...
It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...
Building a Single Customer View Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article,...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
Quick, powerful customer insight for better marketing Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles,...
…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...
Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month. And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats....
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
As we step into another year, shaking off the usual end-of-year hangover and vowing to do better over the next twelve months, are you planning to break new marketing ground in 2019? Maybe just make a few tweaks to a tried and trusted strategy? Or are you just going...
2018 was a big year in the world of data. We saw new regulations come into force, the adoption of artificial intelligence grew massively and huge names suffered massive data breaches. As we hurtle towards the end of the year, let’s take a look back at a few of the...
For many years, we’ve been helping our clients to maximise the returns from their customer marketing. Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great...
Millions miss out on presents as opt in rates for Santa plc plummet Christmas was looking grim for millions of children all across Europe today, as the full impact of GDPR on Father Christmas’s data processing operation came to light. A SpokesElf for Santa plc,...
Knowing what media activity works - and what doesn't - is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media reports and...
Customers, eh? Who needs them? Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep...
Thinking of changing your Email Service Provider? Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself. With a plethora of...
Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video...
Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. While it’s been business as usual for most of us, one change which has been obvious is the increase in...
The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...
Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is...
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a Masters of Marketing Award. Attribution is in no way plain sailing for most companies and P&O are no different, so when they asked us if we could help them...
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Measuring brand advertising Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going. The new creative test that lifts your response rates, or a killer multi-channel...
“Is this goodbye?” “Can we still talk?” “Please don’t go.” As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. But while it’s easy...
Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...
Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony last night, aboard the Silver Sturgeon boat on the River Thames. Here at R-cubed we love all things data and it was great to have a night out at the and at the same time hear all about...
The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will fundamentally change...
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings. It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from...
In short – the answer is … No, Independent Attribution can still be achieved. However, the news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May certainly has both clients and agencies alike struggling to see how on...
Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case study here.
See how RIAS joined up marketing increased their abandoned quote recovery with our help. Read the case study here.
Our Tenpin Marketing Automation increased both booking rates and engagement by nearly 40%! See how here. Read the case study here.
If you're looking to add the latest marketing tools to your business, it's not always easy to evaluate and compare the different software that is available. Here at R-cubed we think that the Apteco Marketing Suite (formally Apteco FastStats) is the best on the market...
Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common - the need to be in absolute control of your data. It’s impossible to be GDPR compliant...
Why your Multi-Channel Attribution could be flawed. Read the white paper here.
4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.
Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases by as much as 30%. Read the case study here.
See how we helped maximise ROI with automated marketing for P&O Ferries. Read the case study here.
See how Web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. Read the case study here.
Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.
Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.
Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance went down really well. Connecting Real-time to FastStats (or your database) and combining online and offline data is a big topic at the moment and it’s easy to see why...
It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...
The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...