The latest from R-cubed...

This is where you'll find links to our most recent blogs, articles and thoughts on the latest developments in the world of data marketing.

Data Predicting the Future

When will a woman next lead the Conservative party?

PREDICTING THE FUTURE We know a thing or two about data.  Our team is full of analysts,…

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Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a data breach is an…

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5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the…

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AI from Hollywood to Reality

AI – from Hollywood to Reality

Artificial Intelligence is one of the biggest growth areas in business and marketing at the moment.…

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Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just…

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The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an…

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Have you discovered your website’s hidden potential?

You already know that your website is your shop window to the world. Just like shopkeepers need to…

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Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy…

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Enhancing the Customer Journey
– One Step at a Time

STEP 5 – Dormancy and Retention

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

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Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why…

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GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and…

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How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how to go about building…

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Customer Journey Article Image

Enhancing the Customer Journey
– One Step at a Time

STEP 4 – The Post-Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

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FastStats for beginners article image

FastStats for beginners

Quick, powerful customer insight for better marketing Today’s marketing is all about understanding…

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Single Customer View - Where to Start

Don’t build a Single Customer View…

…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re…

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Enhancing the Customer Journey
– One Step at a Time

STEP 3 – The Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

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R-cubed awarded Apteco Premium Partner status!

As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded…

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Enhancing the Customer Journey
– One Step at a Time

STEP 2 – Planning and Consideration

Have you mapped out your customer journey communications?  A well thought-out customer journey can…

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Customer Journey LNER article image

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys.  We’ve helped dozens…

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Direct Mail – Dead and Buried?

Direct mail used to dominate direct marketing.  Companies such as Capital One and Reader’s Digest…

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Customer Journey Article Image

Enhancing the Customer Journey
– One Step at a Time


Have you mapped out your customer journey communications?  A well-thought-out customer journey can…

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2019 trends article image

4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and vowing to do better…

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Control groups article image

The Importance of Control Groups

– It’s time to take control

Given that we’re in the business of improving our clients’ marketing performance, it's essential to…

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5 Data Highlights of 2018

2018 was a big year in the world of data.   We saw new regulations come into force, the adoption of…

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All I want for Christmas

All I want for Christmas…

For many years, we’ve been helping our clients to maximise the returns from their customer…

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R-cubed Christmas article image

GDPR leads to ‘disappointment for millions’ in 2018’s festive season

Millions miss out on presents as opt in rates for Santa plc plummet   Christmas was looking…

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Multi-touch Marketing Attribution – Are you getting it right?

Knowing what media activity works - and what doesn't - is the beginning, the middle and the end of…

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Time to get rid of your customers

Customers, eh?  Who needs them?  Well, you do, obviously.  But the truth is that not all customers…

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The Perils and Pitfalls of ESP Migration

Thinking of changing your Email Service Provider? Good marketers will always be looking to improve…

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How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub.  Harnessing the data – both online…

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Does your GDPR Compliance need a Health Check?

Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May…

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Artificial Intelligence marketing robot

A.I. Man versus machine?

The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial…

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Mapping your Customer Journey

Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped…

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masters awards P&O Ferries

P&O and R-cubed shortlisted for Masters of Marketing Award!

We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a…

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masters awards Ageas

Ageas Insurance and R-cubed shortlisted for prestigious marketing award!

We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been…

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Measuring brand advertising. Are YOU doing it correctly?

Measuring brand advertising Marketing can be complex.  And it can certainly be expensive. But we do…

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GDPR how do your customers feel about you now

GDPR – How do your customers feel about you now?

“Is this goodbye?” “Can we still talk?”  “Please don’t go.” As a consumer, you can’t have failed…

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Personalise your website for every customer image

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it…

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Data IQ Awards image

We are sailing – R-cubed’s night out at the Data IQ Awards.

Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony last night,…

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Is your sign up form compliant?

The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article…

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Analysis Data IQ Awards Slogo

Costa and R-cubed shortlisted for Data IQ award

Coffee.  Analysis.  What do they both have in common? The answer is that they both get us out of…

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Google Attribution image

Is Google about to put an end to Independent Attribution?

In short – the answer is … No, Independent Attribution can still be achieved. However, the news…

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Destinology single customer view

Case Study – Destinology

Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case…

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Rias joined up marketing case study image

Case Study – Rias Insurance

See how RIAS  joined up marketing increased their abandoned quote recovery with our help. Read the…

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Tenpin marketing automation case study image

Case Study – Tenpin

Our Tenpin Marketing Automation increased both booking rates and engagement by nearly 40%! See how…

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Apteco FastStats screenshot

7 reasons why Apteco Marketing Suite will improve your marketing

If you're looking to add the latest marketing tools to your business, it's not always easy to…

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Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything…

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How a Single Customer View can make GDPR compliance plain sailing

The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they…

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Automate Facebook and Twitter communications using PeopleStage

If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. …

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White Paper – Multi-Channel Attribution

Why your Multi-Channel Attribution could be flawed. Read the white paper here.

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Real-time marketing white paper

White Paper – Real-time Customer Intelligence

4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.

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Virgin Atlantic's real-time marketing image

Case Study – Virgin Atlantic

Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases…

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Case Study – P&O Ferries

See how we helped maximise ROI with automated marketing for P&O Ferries. Read the case study…

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Diageo case study blog logo

Case Study – Diageo

See how Web interactions rocketed, social media engagement rose by 60% and email responses topped…

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Lands' End case study blog logo

Case Study – Lands End

Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.

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Oxfam case study blog logo

Case Study – Oxfam

Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.

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Image of Ageas real-time marketing webinar

Recorded Webinar – Ageas Insurance – Real-time Personalisation using FastStats

Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance…

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Real-time marketing with Apteco FastStats

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more…

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Analyst working

These aren’t the analysts you are looking for…

When someone says ‘we do analysis’ you should immediately start looking for the hidden camera,…

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Real-time marketing customer

Four steps to delight customers in real time

The marketer’s dream of getting the right message to the right person at the right time is now not…

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