The latest from R-cubed...
This is where you'll find links to our most recent blogs, articles and thoughts on the latest developments in the world of data marketing.
December 18, 2020
2020 – a year in data
Well, here we are. The end of 2020. A year that began so positively, with the ring of the future…
July 31, 2020
The Battle For Your Customers Has Begun
As the world starts to recover from the worst economic ravaging in generations, you need to make…
July 9, 2020
It’s time to Refocus.
As the world starts to recover from the worst economic ravaging in generations, you need to make…
March 17, 2020
COVID-19: What can Travel firms do now to ensure recovery?
Do you have the antidote? There’s no doubt that times are tough in the travel industry. Across the…
February 22, 2020
Apteco Finalist Award
Selling without selling Your marketing strategy will no doubt have many strands to it, in your…
January 29, 2020
How well do you know your customers?
How well do you know your customers? Knowing and understanding your customers is critical if you’re…
January 15, 2020
Goodwood go full throttle with R-cubed!
We take great pleasure in announcing the latest client to join forces with R-cubed…England’s…
January 8, 2020
4 Key Trends for 2020
Well, here we are at last. 2020. If ever a year had the ring of the future about it, it’s this…
December 10, 2019
Data in the 21st century – the story so far
Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our…
December 4, 2019
Automate Facebook and Twitter communications using PeopleStage
If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. …
October 30, 2019
The Importance of Control Groups
– It’s time to take control
Given that we’re in the business of improving our clients’ marketing performance, it's essential to…
October 16, 2019
Is one-to-one marketing really necessary?
Everyone knows the importance of targeted marketing. Right message, right person, right time. The…
September 18, 2019
Optimising your Marketing Budget – Are you getting it right?
With so many different channels, optimising your marketing budget is not only more important than…
September 12, 2019
Call Centres – The Forgotten Marketing Channel
Every marketer knows the importance of delivering a joined up marketing strategy. Your business is…
September 8, 2019
Sarah Storey joins R-cubed
At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being…
August 27, 2019
When will a woman next lead the Conservative party?
PREDICTING THE FUTURE We know a thing or two about data. Our team is full of analysts,…
August 14, 2019
Once more unto the breach, dear friends…
The news that British Airways has been fined over £180 million for suffering a data breach is an…
August 2, 2019
5 tips for the advanced email marketer
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the…
July 18, 2019
AI – from Hollywood to Reality
Artificial Intelligence is one of the biggest growth areas in business and marketing at the moment.…
July 11, 2019
Do you really know your customer preferences?
In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just…
July 2, 2019
The Essentials of Email
Email marketing is one of the fastest and most effective ways of reaching your customers. But in an…
June 14, 2019
Have you discovered your website’s hidden potential?
You already know that your website is your shop window to the world. Just like shopkeepers need to…
June 5, 2019
Stop focusing on your high value customers
You know who your high value customers are. They’re ones who shop most frequently with you, buy…
May 14, 2019
Enhancing the Customer Journey
– One Step at a Time
STEP 5 – Dormancy and Retention
Have you mapped out your customer journey communications? A well thought-out customer journey can…
May 9, 2019
Why you should spend less on Marketing
Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why…
May 2, 2019
GDPR – one year on
It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and…
April 23, 2019
How to run an SCV pitch
Building a Single Customer View Last month, we shared an article on how to go about building…
April 17, 2019
Enhancing the Customer Journey
– One Step at a Time
STEP 4 – The Post-Purchase Experience
Have you mapped out your customer journey communications? A well thought-out customer journey can…
April 10, 2019
FastStats for beginners
Quick, powerful customer insight for better marketing Today’s marketing is all about understanding…
March 25, 2019
Don’t build a Single Customer View…
…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re…
March 8, 2019
Enhancing the Customer Journey
– One Step at a Time
STEP 3 – The Purchase Experience
Have you mapped out your customer journey communications? A well thought-out customer journey can…
March 5, 2019
R-cubed awarded Apteco Premium Partner status!
As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded…
February 19, 2019
Enhancing the Customer Journey
– One Step at a Time
STEP 2 – Planning and Consideration
Have you mapped out your customer journey communications? A well thought-out customer journey can…
February 10, 2019
Is the LNER Customer Journey just the ticket?
At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens…
February 1, 2019
Direct Mail – Dead and Buried?
Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest…
January 16, 2019
Enhancing the Customer Journey
– One Step at a Time
STEP 1 – AWARENESS
Have you mapped out your customer journey communications? A well-thought-out customer journey can…
January 7, 2019
4 Key Trends for 2019
As we step into another year, shaking off the usual end-of-year hangover and vowing to do better…
December 18, 2018
5 Data Highlights of 2018
2018 was a big year in the world of data. We saw new regulations come into force, the adoption of…
December 15, 2018
All I want for Christmas…
For many years, we’ve been helping our clients to maximise the returns from their customer…
December 11, 2018
GDPR leads to ‘disappointment for millions’ in 2018’s festive season
Millions miss out on presents as opt in rates for Santa plc plummet Christmas was looking…
November 27, 2018
Multi-touch Marketing Attribution – Are you getting it right?
Knowing what media activity works - and what doesn't - is the beginning, the middle and the end of…
November 14, 2018
Time to get rid of your customers
Customers, eh? Who needs them? Well, you do, obviously. But the truth is that not all customers…
November 2, 2018
The Perils and Pitfalls of ESP Migration
Thinking of changing your Email Service Provider? Good marketers will always be looking to improve…
October 29, 2018
How to Deliver the Complete Customer Experience
Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online…
October 18, 2018
Does your GDPR Compliance need a Health Check?
Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May…
October 11, 2018
A.I. Man versus machine?
The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial…
September 24, 2018
Mapping your Customer Journey
Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped…
September 15, 2018
P&O and R-cubed shortlisted for Masters of Marketing Award!
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a…
September 10, 2018
Ageas Insurance and R-cubed shortlisted for prestigious marketing award!
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been…
August 15, 2018
Measuring brand advertising. Are YOU doing it correctly?
Measuring brand advertising Marketing can be complex. And it can certainly be expensive. But we do…
July 18, 2018
GDPR – How do your customers feel about you now?
“Is this goodbye?” “Can we still talk?” “Please don’t go.” As a consumer, you can’t have failed…
July 2, 2018
Personalise your website for every customer
Marketing is all about building relationships with your customers. Shopkeepers have been doing it…
June 28, 2018
We are sailing – R-cubed’s night out at the Data IQ Awards.
Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony last night,…
May 20, 2018
Is your sign up form compliant?
The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article…
May 16, 2018
Costa and R-cubed shortlisted for Data IQ award
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of…
May 15, 2018
Is Google about to put an end to Independent Attribution?
In short – the answer is … No, Independent Attribution can still be achieved. However, the news…
April 9, 2018
Case Study – Destinology
Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case…
April 9, 2018
Case Study – Rias Insurance
See how RIAS joined up marketing increased their abandoned quote recovery with our help. Read the…
April 9, 2018
Case Study – Tenpin
Our Tenpin Marketing Automation increased both booking rates and engagement by nearly 40%! See how…
February 21, 2018
7 reasons why Apteco Marketing Suite will improve your marketing
If you're looking to add the latest marketing tools to your business, it's not always easy to…
February 20, 2018
Joining up your online and offline marketing
Joining up online and offline marketing is nothing new. All it means is making sure that everything…
February 20, 2018
How a Single Customer View can make GDPR compliance plain sailing
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they…
February 9, 2018
White Paper – Multi-Channel Attribution
Why your Multi-Channel Attribution could be flawed. Read the white paper here.
February 9, 2018
White Paper – Real-time Customer Intelligence
4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.
February 8, 2018
Case Study – Virgin Atlantic
Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases…
February 8, 2018
Case Study – P&O Ferries
See how we helped maximise ROI with automated marketing for P&O Ferries. Read the case study…
February 8, 2018
Case Study – Diageo
See how Web interactions rocketed, social media engagement rose by 60% and email responses topped…
February 8, 2018
Case Study – Lands End
Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.
February 8, 2018
Case Study – Oxfam
Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.
February 6, 2018
Recorded Webinar – Ageas Insurance – Real-time Personalisation using FastStats
Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance…
February 6, 2018
Supercharge FastStats with Real-time
It’s a fact that customers are getting smarter with the way they shop and with more and more…
February 6, 2018
These aren’t the analysts you are looking for…
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera,…
February 5, 2018
Four steps to delight customers in real time
The marketer’s dream of getting the right message to the right person at the right time is now not…
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