The latest from R-cubed...
This is where you'll find links to our most recent blogs, articles and thoughts on the latest developments in the world of data marketing.
The Importance of Control Groups
– It’s time to take control
Given that we’re in the business of improving our clients’ marketing performance, it's essential to…
Is one-to-one marketing really necessary?
Everyone knows the importance of targeted marketing. Right message, right person, right time. The…
Optimising your Marketing Budget – Are you getting it right?
With so many different channels, optimising your marketing budget is not only more important than…
Call Centres – The Forgotten Marketing Channel
Every marketer knows the importance of delivering a joined up marketing strategy. Your business is…
Sarah Storey joins R-cubed
At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being…
When will a woman next lead the Conservative party?
PREDICTING THE FUTURE We know a thing or two about data. Our team is full of analysts,…
Once more unto the breach, dear friends…
The news that British Airways has been fined over £180 million for suffering a data breach is an…
5 tips for the advanced email marketer
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the…
AI – from Hollywood to Reality
Artificial Intelligence is one of the biggest growth areas in business and marketing at the moment.…
Do you really know your customer preferences?
In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just…
The Essentials of Email
Email marketing is one of the fastest and most effective ways of reaching your customers. But in an…
Have you discovered your website’s hidden potential?
You already know that your website is your shop window to the world. Just like shopkeepers need to…
Stop focusing on your high value customers
You know who your high value customers are. They’re ones who shop most frequently with you, buy…
Enhancing the Customer Journey
– One Step at a Time
STEP 5 – Dormancy and Retention
Have you mapped out your customer journey communications? A well thought-out customer journey can…
Why you should spend less on Marketing
Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why…
GDPR – one year on
It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and…
How to run an SCV pitch
Building a Single Customer View Last month, we shared an article on how to go about building…
Enhancing the Customer Journey
– One Step at a Time
STEP 4 – The Post-Purchase Experience
Have you mapped out your customer journey communications? A well thought-out customer journey can…
FastStats for beginners
Quick, powerful customer insight for better marketing Today’s marketing is all about understanding…
Don’t build a Single Customer View…
…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re…
Enhancing the Customer Journey
– One Step at a Time
STEP 3 – The Purchase Experience
Have you mapped out your customer journey communications? A well thought-out customer journey can…
R-cubed awarded Apteco Premium Partner status!
As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded…
Enhancing the Customer Journey
– One Step at a Time
STEP 2 – Planning and Consideration
Have you mapped out your customer journey communications? A well thought-out customer journey can…
Is the LNER Customer Journey just the ticket?
At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens…
Direct Mail – Dead and Buried?
Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest…
Enhancing the Customer Journey
– One Step at a Time
STEP 1 – AWARENESS
Have you mapped out your customer journey communications? A well-thought-out customer journey can…
4 Key Trends for 2019
As we step into another year, shaking off the usual end-of-year hangover and vowing to do better…
5 Data Highlights of 2018
2018 was a big year in the world of data. We saw new regulations come into force, the adoption of…
All I want for Christmas…
For many years, we’ve been helping our clients to maximise the returns from their customer…
GDPR leads to ‘disappointment for millions’ in 2018’s festive season
Millions miss out on presents as opt in rates for Santa plc plummet Christmas was looking…
Multi-touch Marketing Attribution – Are you getting it right?
Knowing what media activity works - and what doesn't - is the beginning, the middle and the end of…
Time to get rid of your customers
Customers, eh? Who needs them? Well, you do, obviously. But the truth is that not all customers…
The Perils and Pitfalls of ESP Migration
Thinking of changing your Email Service Provider? Good marketers will always be looking to improve…
How to Deliver the Complete Customer Experience
Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online…
Does your GDPR Compliance need a Health Check?
Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May…
A.I. Man versus machine?
The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial…
Mapping your Customer Journey
Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped…
P&O and R-cubed shortlisted for Masters of Marketing Award!
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a…
Ageas Insurance and R-cubed shortlisted for prestigious marketing award!
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been…
Measuring brand advertising. Are YOU doing it correctly?
Measuring brand advertising Marketing can be complex. And it can certainly be expensive. But we do…
GDPR – How do your customers feel about you now?
“Is this goodbye?” “Can we still talk?” “Please don’t go.” As a consumer, you can’t have failed…
Personalise your website for every customer
Marketing is all about building relationships with your customers. Shopkeepers have been doing it…
We are sailing – R-cubed’s night out at the Data IQ Awards.
Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony last night,…
Is your sign up form compliant?
The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article…
Costa and R-cubed shortlisted for Data IQ award
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of…
Is Google about to put an end to Independent Attribution?
In short – the answer is … No, Independent Attribution can still be achieved. However, the news…
Case Study – Destinology
Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case…
Case Study – Rias Insurance
See how RIAS joined up marketing increased their abandoned quote recovery with our help. Read the…
Case Study – Tenpin
Our Tenpin Marketing Automation increased both booking rates and engagement by nearly 40%! See how…
7 reasons why Apteco Marketing Suite will improve your marketing
If you're looking to add the latest marketing tools to your business, it's not always easy to…
Joining up your online and offline marketing
Joining up online and offline marketing is nothing new. All it means is making sure that everything…
How a Single Customer View can make GDPR compliance plain sailing
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they…
Automate Facebook and Twitter communications using PeopleStage
If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. …
White Paper – Multi-Channel Attribution
Why your Multi-Channel Attribution could be flawed. Read the white paper here.
White Paper – Real-time Customer Intelligence
4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.
Case Study – Virgin Atlantic
Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases…
Case Study – P&O Ferries
See how we helped maximise ROI with automated marketing for P&O Ferries. Read the case study…
Case Study – Diageo
See how Web interactions rocketed, social media engagement rose by 60% and email responses topped…
Case Study – Lands End
Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.
Case Study – Oxfam
Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.
Recorded Webinar – Ageas Insurance – Real-time Personalisation using FastStats
Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance…
Supercharge FastStats with Real-time
It’s a fact that customers are getting smarter with the way they shop and with more and more…
These aren’t the analysts you are looking for…
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera,…
Four steps to delight customers in real time
The marketer’s dream of getting the right message to the right person at the right time is now not…
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